Personalization, on demand, wow effect, sustainability are just some of the driving motivations behind the phenomenon Inprinting defines as ‘Reinventing Industrial Printing’.
Since the end of the '90s the simultaneous presence of printing solutions with offset and digital technology has altered the dynamics of the commercial printing and paper publishing sector. Today the integration of traditional analogical technologies (screen printing) and digital technologies (digital and hybrid printing) is creating new ways of producing, new ways of communicating through things, and it is contributing to the birth of a new market: the Print of Things (PoT).
PoT and Digital PoT mean new production solutions for multiple markets. The analogical-digital technological mix enables the reconversion of the printed material's production processes, encouraging the personalization of the products and passing beyond the limits dictated by print speeds, by types of printable materials, and by ink persistency and quality.
Inprinting provides the place to see and evaluate the most up-to-date solutions for the Print of Things (exhibition area) and to look in depth at the most intriguing and innovative topics (seminar area).
Innovators, printers, managers of industrial production processes, creatives, designers, architects, print services, communication and marketing agencies.
Inprinting puts on display the technologies for specialist printing and for industrial printing applications. Screen printing, Pad printing, digital inkjet printing and 3D printing are the solutions within the show. In addition there is a special area in the show for printing in the postal sector.