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FROM THE MARKET AND THE FAIR

A “royal” case

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Package printing can play a decisive role in preventing counterfeiting and in protecting products. The know-how of Cerutti Packaging Equipment has made an important contribution to the Security sector, a contribution that it will soon be able to illustrate to all Print4All trade fair visitors.

From print shop to large group thanks to innovation

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It’s a small step from small print shop to large publishing group if you have vision, tenacity and a belief in innovation. An example of this is the story of Casa Editrice Rubbettino. Among the technologies embraced by this company are those of Canon, which will be exhibiting at Print4All.

Federazione Carta e Grafica and drupa, allies in growing the sector

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The newly formed Federazione Carta e Grafica (Paper and Graphics Federation) and the drupa trade fair have recently signed a collaboration agreement to support the international promotion of Italian companies. An agreement that also has the indirect support of Print4All which, through this endorsement, will further strengthen its credentials as a major European exhibition event for 2018.

Anti-counterfeiting, a steadily growing market

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The battle against counterfeiting is a constantly growing business, and in the quest to prevent “fake” products package printing plays an important role. This is true not only in the luxury, pharmaceuticals or toy markets, but also in food and beverages. Print4All will exhibit technologies, materials and inks that can be effectively used to protect the authenticity of products.

Augmented reality, a new language of communication

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With augmented reality, paper also takes on a new leading role. It actually becomes a medium for digital content, gaining new values and perspectives and adding a dynamism to its properties that was unthinkable until recently. At Print4All we’ll discover the new opportunities opening up for everyone involved in communication.

3D printing, snapshot of a sector

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One of the big novelties of the past few years is 3D printing. Everybody’s talking about it, and in effect it offers some very interesting elements and a wide range of possible applications. At Print4All we’ll be able to discover its benefits, needs, materials and technologies.

Happy new year from PRINT4ALL

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Best wishes from all of us! The staff at Print4All wish you a Happy 2018, a particularly important year because it will see the début of a show dedicated to printing in all its forms.

Print4All focuses on the young

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A project dedicated to graphic design school students will see the event open its doors to young people, the professionals of tomorrow witnessing today’s new advances, so as to provide them with the opportunity to take part in programmes and dedicated initiatives.

From decoration to mass personalisation: with printing anything is possible!

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The decorative concept dates back to ancient artwork and has, in modern times, evolved into personalisation, made possible thanks to the evolution of technology. Roland, among others, will be discussing this topic at Print4All, where the company will be presenting an extensive range of solutions.

Package printing: why getting the colour right is so important

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Colour is one of the main distinctive elements of a brand; it enables packaging to be recognised instantly on the shelves and represents a sort of company ‘calling card’. The companies that operate in the package printing sector therefore have a considerable responsibility and must use machinery and technologies that are capable of guaranteeing the desired result. 

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