Conceived and planned by ACIMGA and ARGI, in cooperation with FESPA Italia, PRINTMAT is the innovation hub at PRINT4ALL 2018
At PRINTMAT there’ll be products put together new technologies, materials and substrates able to hit home and produce the much looked for wow effect.
An exhibition within an exhibition. A trend area where - by simulating different contexts of use - the best of the printing solutions on offer in all the stages of the product’s life: pre-sale, sales point and post-sale.
At the centre is innovation on the Customer Journey
PrintMat will display concrete examples of how innovation in technologies and materials is a pairing that makes PRINTING a key element in the consumer’s increasingly multi-channel experiential process: it’s set out along its entire journey made up of places (contact points), tools (physical and digital) and times (at every moment).
What to exhibit
The wow effect is, today more than ever, a product engagement tool along the consumer’s complex purchasing process. To generate it - and maintain it over all the stages of the customer journey – it is crucial to find the winning mix of the ability to innovate with materials and the most appropriate printing technologies.
How to be there
PRINTMAT is the shop window for those who innovate in printable materials, in technologies and print consumables, and those who excel in the ability to use those innovations to create WOW printed products and applications.
Taking part in PRINTMAT materialises in the exhibition of a printed product, located and highlighted within one of the customer journey areas.
Every company can present products in one or more areas. Each exhibited product will have its description in the exhibition space and in the Exhibition Catalogue (area), which is to be given to all the visitors in the profession.
Taking part in PRINTMAT means showing your innovative spirit for visual and printed communication to a public of creatives, design agencies, architects, marketers, who are drawn in through carefully targeted communication and marketing work by the event’s promoters.
Touch Point: the benefits for you
A further opportunity for meeting with the public is the PrintMat Corner Talk. This is a space, set up within PrintMat, for technical contributions in which each exhibitor will get the chance to put their products in the shop window.