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PrintMat: innovation under the spotlight

28 022018


An exhibition in an exhibition where the synergies born between technologies, materials and innovation take shape, creating 100% innovative products and objects. A point of reference for creatives and communicators to understand the sector's potential. This is PrintMat, the Print4All event that will bring together the best printing solutions in every stage of the product’s life – pre-sales, outlet, and after-sales – by simulating different use contexts.

Print4All will be an important exhibition event to take stock of the sector, an authentic training academy capable of providing the operators with interesting opportunities for discussion and professional development, in addition to being a unique opportunity to get up close and personal with the most innovative of printing industry potential. PrintMat will comprise an exhibition in an exhibition, where the most creative and innovative ideas born of the synergistic use of technologies and materials take shape, creating that highly sought-after ‘wow’ factor, which has become fundamental to engage and capture the interest of the most exacting consumers, in all phases of the ‘customer journey’.

In line with the philosophy that underpins the Print4All project, PrintMat exhibitors will comprehensively cover all the various printing opportunities. From virtuoso finishings on paper and cardboard to the most specialised techniques, such as molecular printing on glass. Thanks to P&P Promotion, one of the area’s exhibitors, PrintMat visitors will in fact be able to discover how the special effects, including phosphorescence and/or embossed printing, on the bottles of some of the most renowned liquor and aperitif brands are obtained. They will also be able to listen to brief technical talks on the printing process in the PrintMat Speech Corner. 

PrintMat, conceived and created by ACIMGA and ARGI, in collaboration with FESPA Italia, will be the place to explore new products and concrete examples, i.e. the very best of printing solutions in all stages of the product’s life: pre-sales, outlet, and after-sales. The space will in fact be physically subdivided into three areas. Subsequently, through the products of enlightened users who have already applied the technologies on display at the fair, PrintMat will be presenting a highly innovative showcase intended to act as a source of inspiration for the public: printing professionals as well as brand owners and creatives seeking fresh ideas.

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e-mail: print4all@fieramilano.it