PRINTMAT: WHERE NEW IDEAS TAKE SHAPE
From May 29th to June 1st at Fiera Milano, Print4All will be an important exhibition event to take stock of the sector, an authentic training academy capable of providing the operators with interesting opportunities for discussion and professional development, in addition to being a unique opportunity to get up close and personal with the most innovative of printing industry potential. Among the various event initiatives, PrintMat stands out as the ideal context for the development of the most innovative and creative of ideas, as well as an occasion to explore the latest frontiers in printing innovation, where the synergistic use of technologies, materials and other media breathes life into entirely new products and objects.
PrintMat will be presenting itself as a unique opportunity for communications professionals, creatives, designers and architects to learn how to use these printing technologies so as to achieve that highly sought-after ‘wow’ factor, which has become fundamental to engage and capture the interest of the most exacting consumers, in all phases of the ‘customer journey’.
The event, conceived and created by ACIMGA and ARGI, in collaboration with FESPA Italia, will be a showcase for those proposing innovative solutions in terms of printable materials, technologies and printing consumables and, in one pathway that simulates the various different usage contexts, will synthesise the very best of printing solutions in all stages of the product's life: pre-sales, outlet and after-sales. The exhibition space will in fact be physically subdivided into three areas: the pre-sales area will comprise direct marketing, billboard, poster, smart catalogue, signage and display proposals; the sales area will be dedicated to smart packaging, POP and interior signage, cases and boxes and finally the after-sales area will focus on printing on objects (ProductDec), interior printing (InteriorDec) and functional printing.
In line with the philosophy that underpins the Print4All project, PrintMat exhibitors will comprehensively cover all the various printing opportunities: from the virtuoso finishings on paper and cardboard presented, for example, by Ghelfi Ondulati - which in 2016, with project #DedicaMela, brought digital printing to corrugated board in a joint initiative with Melinda in aid of those affected by Italy's earthquake - to direct printing solutions such as those presented by Longo, which will be renewing its proposals following the 2016 MyMuesli collaboration. From the most specialist of techniques to the latest in terms of print sleeves or digital printing on flexible packaging, such as that presented by I.B.E. of the Spreafin Group. Moreover, the P&P Promotion offering will focus on molecular printing on glass media, with the company presenting the results achieved on bottles belonging to some of the most renowned liquor and aperitif brands, using special effects such as phosphorescence and/or embossed printing, before PrintMat visitors.
The training experience will be completed by PrintMat’s Speech Corner, where visitors will be able to listen to brief technical talks on the printing process, in addition to learning and getting up to speed with all the latest on the newest and most innovative procedures that are already in use and that can be used to realise all types of ideas.