ROAD TO PRINT4ALL: FROM THE FUTURE FACTORY A DISCUSSION ON POSSIBLE DEVELOPMENTRead the press release
The Intensive Seminars represented an instrument that was made available to diverse professionals - printers, creatives and brand owners - who are interested in the printing industry.
A concise format that enabled visitors to combine the exhibition with vertical training opportunities, which, through the concrete and ‘enlightened’ testimonies of speakers of international standing, offered a swift and immediate way to get up to speed on specific topics.
Designed to be ‘visitor-friendly’, the seminars lasted 30 minutes; the macro topics were repeated on different days and at different times, to enable each and every one to be able to take part at the time that is most convenient to them.
A Channel innovation and new technologies: how new technologies and cross-channelling impact on sector efficiency, the safety of the end user and product traceability
B Innovation of the Finished Product: product and material innovation in addition to environmental sustainability
C The Customer Journey: the end customer at the heart of decisions relating to the product and channels
D The printer in the 3rd millennium: characteristics, expertise and aptitudes of the 3rd-millennium printer
E Market, new markets and sectors: internal and foreign markets, the opportunities or threat posed by ‘offset’ printing’ and techstyle/textstyle. A comparison of the different sectors: publishing, printing, advertising, luxury and fashion
F Production techniques and strategies: the priorities for advanced production in terms of customer, market and innovation