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ROAD TO PRINT4ALL: FROM THE FUTURE FACTORY A DISCUSSION ON POSSIBLE DEVELOPMENT

Read the press release

Discover all the novelties

image

ROAD TO PRINT4ALL: FROM THE FUTURE FACTORY A DISCUSSION ON POSSIBLE DEVELOPMENT

Read the press release

Discover all the novelties

Print4All Conference 2019
THE HIGHLIGHTS
  • FROM MASS PRODUCTION TO MASS CUSTOMIZATION: Consumers are changing. They are ever more in search of experiences to be posted on social media and want to establish emotional relationships even with the products they buy. In this context, packaging is exploring new solutions to become more interactive than ever. Within the Fourth Industrial Revolution, which is deeply changing industrial processes and consumption habits by exploiting the possibilities offered by 5G, Artificial Intelligence and Industry 4.0, Gutenberg's 15th Century invention is becoming the driver of innovation. It is estimated that in the world there are over 900 start-ups dedicated to printing, which last year earned about 1 billion dollars. Printing is an active partner in gaining new consumers who are no longer content with having what others have and ask to play an active part in creating the products that they buy. According to recent research, more than 50% of consumers is interested in purchasing made-to-measure products and 1 out of 5 would be willing to pay 20% more for custom products. It is estimated that the value of the market for bespoke products will reach 31 billion dollars in 2021, which is a 55% increase on 2016 (source: Deloitte Consumer Review 2015). It is precisely in mass customisation that brands have found the solution to be competitive and meet the needs of the Millennials, who have escaped market surveys for years, and those of the mysterious Gen Z, that is rapidly replacing them. So, personalisation is one of the main guidelines of today's marketing strategies to satisfy customers because it can make even serial products unique, often precisely by using increasingly evolved printing techniques.
 
  • SUSTAINABILITY AND CIRCULAR ECONOMY: The ever-higher focus of consumers on environmental issues and the stringent national and European regulations on packaging materials – including paper, plastic, glass and wood – increases the propensity for Circular Economy choices.
    Technologies able to reduce the size and weight of packaging and the use of water-based inks and eco-friendly glues made of starch increases the percentage of packaging materials which can be recycled, in some cases, such as paper and corrugated cardboard, even in excess of 80%. It ensures an ever-smaller environmental impact, with the guarantee of being able to have safe products even in the e-commerce age which has strongly boosted the need for secondary packaging (the boxes of couriers which are delivered to our homes from e-shops of all kinds).
    Once again, printing is in the middle of the evolution and is acting as guarantor in terms of low-impact technical solutions and communication strategies in which it is seen as the main vehicle of the "green" message conveyed by the product.
THE KEY NOTE SPEAKERS

The 2019 edition is taking up and expanding the legacy and the macro themes that emerged during the "Future of..." events held as part of the show, and is the first step along a path that will continue with the 2020 edition of the Conference and then culminate in 2021, when the event will return to offer a rich selection of content tailored to each type of operator.
A sort of virtuous circuit at the service of the printing industry and community with a view to sharing and continuous training.

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