The focus on sustainability together with government incentives on Industry 4.0 are changing the outlook on the market. Personalisation is one of the most popular trends. Against this background, we need to be ever closer to our customers' needs, at a time when growth in the label sector and developing sectors such as interior decoration is particularly important. This is testified by Renato Sangalli, Head of Sales Commercial and Industrial at Epson and Walter Bano, Country Director Production Printing Products at Canon Italia. For them Print4All will showcase the diversification of the companies' offerings, representing an opportunity for operators to learn about market trends. 

The development of the packaging sector at the time of the pandemic in the vision of Saverio Lombardini, Group CEO of IMS Technologies: the growing need for protection is now an opportunity for the sector, especially for food applications, but also requires greater sustainability and the ability to manage machines remotely. In this new scenario, Print4All will be an important showcase for meeting operators who, in a supply chain logic, are interested in innovations in converting.

The market is changing and requires new technologies that are more and more advanced and versatile: packaging requires more and more original solutions, hybridisation is king and the industry must be able to deal with extremely variable data. Leo Abascià, Sales Manager Forgraf and Andrea Contarini, Marketing Director Kyocera talk about it. Print4ll is important to them: not just a trade fair, but THE trade fair, which will enable their companies to face the market at a particularly good time.